Amazon Alexa Privacy Update: Why It Should Concern Every Echo User
The Amazon Alexa privacy update rolling out on March 28 signals a major shift in how the tech giant handles user data—and it should raise serious concerns for anyone who owns an Echo device. Amazon will remove the “Do Not Send Voice Recordings” setting, effectively ending users’ ability to prevent Alexa from sending their voice commands to the cloud.
Even if you enable the new “Don’t Save Recordings” option, your voice data will still be sent to Amazon’s servers—it just won’t be stored after processing. For many, this isn’t a small tweak—it’s a fundamental change to a feature they assumed was protecting their privacy.
How the Amazon Alexa Privacy Update Works
According to Amazon, the Alexa privacy update is necessary to power Alexa+, a new premium assistant with generative AI capabilities. However, that upgrade comes at the expense of user control.
For example, if you want Alexa to recognize your voice through Voice ID, you’ll now need to let Amazon keep your recordings. If you choose not to? Expect diminished functionality—even on devices you’ve already purchased.
Ultimately, for users who previously opted out of cloud-based voice storage, this shift removes the final layer of control. Not surprisingly, public reaction has already been heated, with many users voicing their frustration across platforms like Reddit and X.
Amazon’s History of Privacy Missteps
To understand the full impact of this update, it’s important to consider Amazon’s track record. Over the years, the company has:
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Stored voice recordings of children indefinitely
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Allowed employees to listen to private user interactions
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Used Alexa recordings in criminal investigations
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Paid settlements over improper access to Ring footage
Now, with this Amazon Alexa privacy update, the company is doubling down on surveillance-based design—leaving little room for true consent.
Alternatives That Put You First
If you’re uncomfortable with Amazon’s new policy, you’re not alone.
At VALT, we believe privacy shouldn’t be optional—or something you have to trade away. That’s why our platform is built on the principle that your data belongs to you. Unlike traditional services, we protect it before it ever leaves your device. More importantly, we give you full control over how, when, and if it’s ever shared.
Whether it’s your voice data, browsing history, or app usage, VALT ensures your digital life stays private—by default.
Take Back Your Privacy Today
In many ways, the Amazon Alexa privacy update is a wake-up call. Big tech continues to erode your digital boundaries while offering fewer ways to opt out.
Fortunately, VALT offers a better path forward:
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No forced data collection
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No surveillance
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No compromises
Choose a platform that works for you—not against you.
VALT. Your data. Your control.
