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With every action we take in our modern world, we’re also leaving a trail of digital breadcrumbs. In 2028, this data stream will be worth almost $600B/year. Help us empower people to unlock this value today.

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The Secret Data Economy Behind Everyday Apps

The Secret Data Economy Behind Everyday Apps

The Hidden Data Brokers Powering Everyday Brands You probably don’t think twice about using a store loyalty card, watching a show on your favorite streaming app, or joining a brand’s rewards program. But behind the convenience lies a billion-dollar industry powered by hidden data brokers—companies you’ve never heard of that profit from your personal information. Across retail, entertainment, and health and fitness, brands and brokers quietly collect, bundle, and sell your data. And chances are, you’re already in their systems. Hidden Data Brokers and Everyday Surveillance Recent reports have revealed that grocery stores like Kroger and Albertsons now play a major…
Digital illustration showing a hacker-themed breach of Oracle Cloud, with exposed data streams and Oracle's logo, symbolizing a recent cloud security incident.
Oracle Cloud Breach Confirmed: What the Security Failure Means for Data Privacy

Oracle Cloud Breach Confirmed: What the Security Failure Means for Data Privacy

Oracle Cloud Data Breach: A Wake-Up Call for Enterprise Security Oracle has now confirmed a data breach affecting its cloud services, weeks after initially denying any such incident occurred. The admission comes amid growing pressure from cybersecurity researchers, leaked credentials, and public exposure of stolen data affecting over 140,000 Oracle Cloud customers. What Happened? In March 2025, threat actor “rose87168” claimed access to sensitive Oracle Cloud data—sharing over 10,000 records, encrypted passwords, and an internal video as proof on darkweb cybercrime forums. Oracle initially denied the breach, asserting that no Oracle Cloud Infrastructure (OCI) data was involved. However, new evidence…
Conceptual illustration of an Amazon Echo smart speaker processing voice commands, representing concerns over Alexa's new privacy policy changes.
Amazon’s Alexa: Wake-Up Call About Data Privacy

Amazon’s Alexa: Wake-Up Call About Data Privacy

Amazon Alexa Privacy Update: Why It Should Concern Every Echo User The Amazon Alexa privacy update rolling out on March 28 signals a major shift in how the tech giant handles user data—and it should raise serious concerns for anyone who owns an Echo device. Amazon will remove the “Do Not Send Voice Recordings” setting, effectively ending users’ ability to prevent Alexa from sending their voice commands to the cloud. Even if you enable the new “Don’t Save Recordings” option, your voice data will still be sent to Amazon’s servers—it just won’t be stored after processing. For many, this isn’t…
Illustration symbolizing 23andMe data privacy risks after bankruptcy
23andMe Data Privacy Concerns After Bankruptcy

23andMe Data Privacy Concerns After Bankruptcy

23andMe Data Privacy Concerns After Bankruptcy After years of financial struggles and a major data breach in 2023, 23andMe has filed for Chapter 11 bankruptcy—raising urgent questions about 23andMe data privacy. The once $6 billion genetic testing company now leaves over 15 million users unsure about the future of their most sensitive personal information. Why 23andMe Data Privacy Is Under Scrutiny The bankruptcy follows a breach that exposed data from nearly 7 million users. With the company now seeking a buyer, legal experts and privacy advocates are warning about what a transfer of ownership could mean for your genetic profile.…
Futuristic digital illustration of a hospital surrounded by glowing binary code and a large holographic padlock symbolizing data security and privacy protection in healthcare. Community Health Center data breach
Health Center Data Breach: Over 1 Million Patients’ Information Exposed

Health Center Data Breach: Over 1 Million Patients’ Information Exposed

Community Health Center Data Breach: What Happened and Why It Matters Community Health Center (CHC), a major healthcare provider in Connecticut, recently announced a data breach that affected over 1 million patients. This incident adds to the growing concern about how healthcare institutions safeguard sensitive personal data. What Happened at CHC? CHC, a nonprofit serving more than 145,000 active patients across primary care, dental, and mental health services, disclosed the breach in a filing with the Maine Attorney General. Hackers infiltrated CHC’s network in mid-October 2024, but CHC didn’t detect the intrusion until January 2, 2025. Although the attack didn’t…
A judge's gavel resting on a laptop keyboard in front of a screen displaying the Meta logo, symbolizing legal action or regulatory fines against Meta.
Meta Hit with $277M GDPR Fine Over Data Leak

Meta Hit with $277M GDPR Fine Over Data Leak

Meta Fined for GDPR Violations: What the Latest $277M Penalty Means for Data Privacy Meta has been fined $277 million by Irish regulators for GDPR violations (specifically Meta GDPR data leak). This latest Meta data privacy penalty highlights growing concerns around user data security in the EU. The Meta GDPR data leak is just the latest in a growing list of privacy failures by the tech giant, raising questions about how much longer consumers will tolerate such lapses in oversight. Another Major GDPR Fine for Meta Meta Platforms, the parent company of Facebook, is under fire again. Irish regulators have…
Internet Privacy Warrant – NSA

Internet Privacy Warrant – NSA

Earlier this month, the National Security Agency (NSA) acknowledged that it purchases certain logs related to Americans’ domestic internet activities from commercial data brokers. This information came to light in an unclassified letter addressed to a Democratic senator and obtained by The New York Times. While the letter offered limited details about the nature of the data, it emphasized that the content of internet communications was not included. This revelation highlights a legal gray area where intelligence and law enforcement agencies buy potentially sensitive domestic data from brokers—data that would typically require a court order to obtain directly. The disclosure…
How your data can be sold after a data broker goes bankrupt

How your data can be sold after a data broker goes bankrupt

In 2021, Near, a company specializing in collecting and selling location data, proudly declared itself as holding “The World’s Largest Dataset of People’s Behavior in the Real World,” encompassing data from 1.6 billion individuals across 44 countries. The following year, Near went public through a Special Purpose Acquisition Company (SPAC) with a valuation of $1 billion. However, just seven months later, the company filed for bankruptcy and has since agreed to sell its assets. For the 1.6 billion individuals represented in Near’s dataset, a crucial concern arises: What will become of Near’s vast collection of location data? With the company’s…
FTC orders restrictions on data broker industry

FTC orders restrictions on data broker industry

Earlier this month, the Federal Trade Commission (FTC) issued its first-ever bans on the sale of sensitive user data by data broker companies. In orders released on January 9 and 18, the agency prohibited digital marketing firms OutLogic (formerly known as X-Mode Social) and InMarket Media from sharing, selling, or transferring their users’ precise location data. These actions by the FTC highlight growing concerns over the use of personal data in advertising. Prior to the bans, OutLogic and InMarket were using location data from their users to categorize them into demographic groups—such as “low-income millennials,” “blue-collar workers,” or “well-off suburban…
The Billion-Dollar Data Brokering Industry and Its Privacy Impact

The Billion-Dollar Data Brokering Industry and Its Privacy Impact

Data brokering has evolved into a multi-billion-dollar industry, where the personal information of millions worldwide is collected and traded. This practice aims to drive corporate growth by promising enhanced consumer experiences. However, it often raises significant privacy concerns. A data broker collects information from various sources, processes it, and then sells or licenses it to other parties for profit. Unfortunately, these activities can involve invasions of privacy, such as gathering data without consent and selling it to third parties. This has led to increasing worries about how personal data is used—or misused—and has prompted greater scrutiny of data brokers’ practices.…
How retail stores are becoming data brokers

How retail stores are becoming data brokers

From social media sites like Facebook and Instagram to streaming services like Amazon Prime, most Americans leave a growing digital footprint every day. Personal details, including email addresses, phone numbers, shopping habits, birthdays, and more, are increasingly compiled into data profiles that companies and data brokers can monetize. These profiles are often created without the full knowledge or informed consent of consumers. A University of Pennsylvania study found that 79% of Americans feel they have little control over what marketers learn about them. Experts call this “data fatigue”—the sense that many consumers are aware of their data being collected but…

Frequently asked questions

How does VALT work?

VALT offers the world’s most secure dVPN service (more on that below) ensuring your data isn’t captured by organizations and bad actors without your knowing.

VALT also allows you to keep track of your personal data. For example, if you want to capture your location data, you can add your GPS data as a source in the app, and/or you can log in with Facebook to capture your Facebook data. We are continuously adding as many data sources as possible.

VALT allows you to interact with your data for the first time ever. For example, you can ask your AI assistant to analyze your spending patterns, or even look up what your heart rate was on New Years’ Eve the moment the ball dropped in New York.

As a premium feature, VALT will also reach out to data brokers who are currently selling information about you and force them to delete all of the data they know about you. We’ll also do this regularly to ensure your data stays out of the hands of brokers.

Can VALT access my personal data?

Absolutely not. Only your devices are able to retrieve the data you store with VALT.

In fact, if a hacker were able to access our database, they would still be unable to access your personal information. Your VALT key alone can unlock your data.

What is a decentralized VPN (dVPN), and how does it work with VALT?

A decentralized VPN (dVPN) is a type of VPN that operates on a blockchain network, providing enhanced security and privacy. VALT provides the world’s most robust dVPN service, ensuring the highest level of security and privacy for our users. Unlike traditional VPNs, our dVPN does not store or collect user data, offering complete transparency and trust.

How much does VALT+ cost?

Our dVPN is free for one device. For multiple devices, data removal services, and other features, our premium subscription is $9.99/mo when you sign up for the annual plan.

Can I sell my own data with VALT?

Yes – eventually.

Our Personal Data Marketplace is currently in closed beta.

Once it’s ready for a wide release, you will be able to sell your own personal data at your discretion.

Own Your Data.

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