GDPR and CCPA Explained — What They Really Mean for You
You’ve probably seen the cookie pop-ups and privacy banners that seem to follow you across the internet. That’s GDPR and CCPA in action, at least, on the surface. These laws were designed to give people power over their data. But what they really mean, and how they actually protect you, goes far deeper than clicking “accept.”
The General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the U.S. both share a common mission: to give you rights over your personal information. The right to know who’s collecting it. The right to see what’s being stored. And, in theory, the right to delete it.
But here’s the catch; while these laws make privacy a right, they don’t make it easy.
Rights Without the Tools
In practice, exercising your rights means contacting dozens (or hundreds) of companies individually. Each one with its own forms, waiting periods, and sometimes even proof-of-identity requests. That’s not empowerment, that’s bureaucracy.
And while big names like Google or Meta might comply, the real problem lives in the shadows, data brokers, the companies you’ve never heard of that trade your information daily. They’re technically required to respond to your deletion requests, but most users never find or contact them.
VALT Turns Legal Rights into Real-World Action
VALT bridges that gap. We translate complex laws like GDPR and CCPA into automated action. Instead of manually requesting your data or tracking deletion confirmations, VALT handles the process end-to-end, scanning for where your data lives, sending deletion requests, and showing you every result inside your dashboard.
You don’t have to be a lawyer to take back control. You just need the right tool.
Own your data. Let VALT make your privacy rights real.
